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RIDER1991

Kyiv

RIDER1991

RIDER1991 is a wristwatch of a unique design with a crown embedded into the case. It is devoted to the idea of free movement and inspired by one of the designers' friend impressions from his road trip on an old motorcycle around his country as well as by the atmosphere and aesthetics of the Café Racer motorbike culture.
Motorcycles clear but gradually smoothed edges, diamond-shaped handles and seats, special shades of color, the combination of brown leather and black brushed metal are the basis of the RIDER1991 watch design.
The main emphasis of the watch design is a crown that resembles a motorcycle diamond shape throttle. It is located at the level of 2 hours and recessed into the watches stainless steel case. It is esthetic and allows the wrist to move freely while driving or other daily movements.
Minimalistic design of the dial repeats some detail of a motorcycle speedometer. There are the Arabic numbers 6,7,8,9 symmetrically opposite the minute scale. The used font BDP GeLLY can be found at the numbers of racer motorcycles and cars in 60-70 years. 
RIDER1991 team places the project on Kickstarter and asks everyone who gets this idea close to support it. 

Design: GM design group & ZAVOD
Location of the object: Kyiv

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