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DZHUS Spring/Summer collection, “PRO FORMA”, is inspired with uniform design, with its priority of functionality and standardisation over subjective aesthetics. Inventing alternative cut principles, Irina Dzhus plays up the recognisable structural features of the medical, training and workers’ wear in her eclectic, exaggeratedly normcore designs.

DZHUS’ signature industrial-inspired fabric finishes are used in the products, such as fastening with strings, raw hems and exposed overstitching. Seam allowances are piped on the right side, with bias binding that forms straps, extending past the edge of the fabric. Elastic gathers replace traditional tucks. Overlock is also used as a constructional technique for a special fabric and a fringe. The ivory-grey and black pieces are made of hand treated bleached linen and textured cotton.

All the products are made of cruelty-free materials. The collection was presented in Void showroom during Paris Fashion Week. DZHUS SS16 catwalk show took place at Ukrainian Fashion Week and Designblok: Prague design and Fashion Week.

Style: Irina Dzhus

Makeup & Hair: Maria Kolomiets

Model: Anastasia Nepravda

Photo: Olga Nepravda


Location: Kyiv.


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