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Thirst for Travel

Kyiv

Thirst for Travel

Ukrainian mass-market brand GRASS presented its summer collection "Thirst for Travel", which became the largest one in the brand’s history. Inspired by the spirit of summer, this collection offers the most anticipated seasonal models – sundresses, floaty dresses, models with open shoulders, ruffles and in bright colors. The collection’s creators designed their own print for fabric: red poppies on white, which decorated several flagship models.

The collection reveals spirit of travel, rest and summertime. It includes familiar GRASS tropes – shirt-dresses or A-line dresses, which became so likable by the brand’s clients, along with the new fashionable pieces – dresses with open shoulders, models with contrast details, stripe palazzo pant and jumpsuit. Such mix of basic and fashionable clothing depicts the brand’s intention to create modern and practical clothing for living in a big city.

 

The advertisement campaign for the “Thirst for Travel” collection moves us to a hot desert. The campaign tells about the irresistible desire to open new horizons of our beautiful life and intention to see magnificence of the world.

Design: GRASS
Location: Kyiv

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