Paper World

Kids don’t like soup. Because eating soup is boring. Hence parents usually invent different tricks to have the plate empty: «For Mummy», «For Daddy», «For Granny»… Yelli, a brand of exotic soups, which are very easy to cook, decided to help parents with feeding their kids. Each package of Yelli Kids is a new story about our planet and characters who inhabit it.

Beautiful, childishly cut out, with their stories and national features. As a result just a tasty soup becomes an element of game for a kid. With Yelli learning exotic cultures starts from the childhood.

Photographer: Oleg Shishkov

Design: Inna Alimova (Arriba!)
Location: Kharkiv

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